Select products
How they came to be
Kangaroo · Feature that became a new business
Insurance Discount Engine
To grow home security subscriptions, the lever wasn’t price. It was insurance. The discounts we found covered the subscription cost, more than tripled the share of customers who subscribed, and became a B2B business of its own.
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EquipmentShare · Rebuild that changed direction
Site Surveillance
The plan was a feature-for-feature rebuild of an acquired jobsite security product. Customers needed to watch the work, not guard it, so we built that instead: delivery detection, progress tracking, custom views.
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EquipmentShare · New product
Access Manager
A credentialing delay left a site manager unlocking equipment for their crew with their own badge. We connected safety certifications, jobsite access, and equipment use in one platform, so everything is ready before a worker reaches the site.
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The full range
15 years at a glance
I came to product design by way of industrial design. Working across mediums showed me that every problem needs the same approach: start with how the user wants to feel, not the format. From there, I build up the solution, whether that's a flow, a feature, or a new business model.
The gossip
What coworkers say
Dhruv GargCo-founder & CEO, Kangaroo“Worked with Kate for 5 years, she was one of the first few employees at Kangaroo and practically built the entire product suite, mobile app, websites and packaging. She was the brain behind our most successful subscription product and single handedly run and executed everything, including our UI/UX, CRM, Industrial Design and creative teams. She built Kangaroo, and is like a cofounder to me. Not hyperbole when I say she is brilliant. I would work with her anytime, anywhere.”
Lucy LuoProduct, Amazon Advertising“Kate and I worked closely together for 1.5 years at Kangaroo. She is that rare talent who understands business, physical products design, and software designs all equally well. She has her original approach to design, avoiding obvious answers while staying true to the needs of the customers and business, in a way that broadens everyone’s ideas of what’s possible. One quality that I appreciate most is her unique ability to see above the confusion and conflicts between business needs and user needs to design the best solution, whether it be a UX flow or an entirely new business model. I highly recommend Kate.”
Aaron SaxtonCo-founder & Lead Designer, Saxton Brothers“I’ve worked with Kate multiple times in my career and I’m always blown away by her approach and impact. Her passion and unique perspective is motivating for everyone around her. From big picture thinking to detailed execution and design craft, I look forward to collaborating with her again.”
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